The product, whose story is well known, with a face and character. Authenticity is the key word of the new era. Enlightened consumers who want to know what is behind and in the products – that don’t want to hear retouched glossy stories.
To manufacture something, to own something that is more than the sum of its parts, not spit out off handless machines with no history of distant worlds. The Near, understandable, tangible. Manufactured with hands in our own production – by human beings. That is were the journey goes. A revolution: from back to front! From the Middle Ages to the post-industrial world of manufactured products. ic! berlin ready-made glasses – in our own manufacture, in Berlin, by human beings. Valuables for eyes on noses. Without breaking points. ic! berlin glasses remain for a lifetime.
Of this one must be able to live. Outright without any advertising gibberish. We manufacture glasses for your face. For round, oblong, oval, square, angular, soft, large, small faces. Glasses that are exciting, quiet, silent. Always functional, pleasant on nose and skin. Harmoniously balanced, if not deliberate restlessly yelling. Stable and in a rhythm of its own time. No hasty fashion movements and Trend-deadlocks – and consequently a nose ahead fashions and trends.
You can get a closer look at these frames by visiting our City Centre Practice. Call us! 028-9002-4800
Visit the 2015 ic Berlin 2015 Catalogue here!
Client: ic Berlin Eyewear